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Wednesday, November 3, 2010

Good News For Alcohol Lovers


Pradeep Gidwani and Rahul Singh are about to launch The Beer Café at Ambience Mall, Gurgaon. It is relatively a new concept in India where in the Café would serve only beer and lot more priority is given to ambiance.

As per Mr.Gidwani the co-founder of The Beer Café, they have come up with this concept after a thorough study of concepts in Food and Beverages space and found that there are relatively very few places which has focused on beer and provided an atmosphere to drinkers where they can relax, chill out and meet their friends.


The concept behind The Beer Café is to create a place that offers warmth, cheerfulness and bright atmosphere where people can meet their friends just like Coffee shops like C.C.D. and Barista offers.

The Beer Café would offer it's guest that widest variety of beers in the country. A lot of investment has been put in technology to offer a best beer drinking experience to it's guest.



The target customer for The Beer Café is audience in the age group of 25-45 years. The Beer Café would have both seating and standing areas, as per the convenience of the customer.

A Brief Overview of Beer Café

The Beer Café is a specialty store and is a new concept in India. However, this concept has been in practice in most of the European countries for more than a decade now.


One of the most famous Beer Café is Belgian Beer Café which was developed in 1998 by (Anheuser-Busch Inbec is the leading global brewer). AB Inbev has 138 beer plants and 14 non-beer plants worldwide.

For all the beer lovers, you know where to head next time specially if you are in Capital of India and for others pray that the next Café open in your city.

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